# Sinecta

> Boutique transformation studio helping organizations in South Florida, Mexico, and Colombia align AI, strategy, culture, and execution.

Sinecta is led by Santiago Rueda (AI, strategy, operating systems) and Elisa Juárez (culture, leadership, human performance). We help leadership teams turn strategy, AI adoption, and culture change into working systems: dashboards, workflows, leadership rhythms, and prototypes designed for adoption.

## Pages

- [Home](/): Overview of the studio, services, method, and founders.
- [Services](/services): Four disciplines — AI & operating systems, culture & leadership, strategy & growth, transformation labs.
- [AI & Business Operating Systems](/services/ai-operating-systems): Practical AI adoption, dashboards, KPI systems, and internal workflows.
- [Culture, Leadership & Performance](/services/culture-leadership): Leadership development, coaching, workshops, and culture advisory.
- [Strategy & Growth Advisory](/services/strategy-growth): Positioning, growth priorities, business models, and transformation roadmaps.
- [Transformation Labs](/services/transformation-labs): Prototypes of AI tools, internal platforms, and lightweight digital systems.
- [Speaking](/speaking): Keynotes and workshops on AI, culture, leadership, and transformation.
- [Markets](/markets): Where we work — South Florida, Mexico, Colombia.
- [South Florida](/markets/south-florida): Engagements with organizations in Miami and the broader South Florida market.
- [Mexico](/markets/mexico): Engagements with organizations across Mexico.
- [Colombia](/markets/colombia): Engagements with organizations across Colombia.
- [About](/about): Founders, philosophy, and how the studio works.
- [Contact](/contact): Book a strategy call or reach the studio.

## Optional

- [Spanish site](/es): Full Spanish-language version of the site.