Innovate. Transform. Thrive.
At Sinecta, we empower businesses to unlock their full potential through strategic innovation and digital transformation. With a deep understanding of emerging technologies, strategy, and culture, we guide companies on a journey to thrive in an ever-changing world.

We believe thriving businesses don’t just scale; they adapt, innovate, and inspire.
Our Services

Sinecta Elevate
Growth redefined. Sinecta Elevate focuses on building resilient strategies and mentoring startups to:
- Develop actionable business strategies.
- Create scalable digital marketing campaigns.
- Incubate and mentor startups for sustainable growth.
Sinecta Insights
Turning data into action. Sinecta Insights delivers clarity and confidence to decision-making through:
- Business intelligence and analytics.
- Market research and trend forecasting.
- Customized AI and data-driven strategies.
Sinecta Labs
Where innovation begins. Sinecta Labs is your hub for experimental and cutting-edge projects. We collaborate to:
- Design and prototype AI-driven solutions.
- Develop digital tools tailored to your business needs.
- Explore emerging technologies to keep you ahead of the curve.
Zoho Implementation Services
Optimize your business processes with the power of Zoho. Our Zoho implementation services ensure your team can leverage Zoho’s tools effectively to:
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Streamline CRM and customer management.
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Automate workflows and enhance operational efficiency.
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Integrate Zoho with existing systems for seamless data flow.
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Customize dashboards and reporting to fit your business needs.
Our experts will guide you from setup to training, ensuring your team is empowered to use Zoho to its full potential.

Our Expertise

Digital Transformation
Reimagine your business processes, customer experience, and operational efficiency with innovative technology solutions.

Strategy and Culture
Align your organization’s vision, strategy, and culture to drive performance and adaptability in a competitive environment.

Digital Marketing
Leverage data-driven campaigns, AI-powered tools, and creative strategies to elevate your brand and drive measurable results.

Startup Incubation and Mentoring
From idea to execution, we support startups with tailored mentorship, resources, and strategic guidance to accelerate growth.
Training and speaking

Inspire and educate your team with workshops, training sessions, and keynote speeches by industry leaders.
Topics include:
- Digital transformation and AI trends.
- Building a culture of innovation.
- Scaling strategies for startups.
- Harnessing digital marketing for success.
Why Choose Sinecta?
- Global Reach: Operating in both the U.S. and Colombia, we bring diverse perspectives to every project.
- Tailored Solutions: We customize strategies to align with your unique goals and challenges.
- Expert Team: Our consultants combine expertise in technology, strategy, and innovation.
Ready to innovate, transform, and thrive? Let’s create your future together.
Meet Our Expert Team
Our team at Sinecta Consulting is composed of industry leaders with extensive experience in strategy and AI consulting. Get to know the experts driving innovation and transformation.

Santiago Rueda
Senior Partner
25+ years experience in Finance, Marketing, Strategy and Innovation in Banks, Fintechs and SMB’s

Cristina Villamizar
Project Leader
10 years of expertise in Credit, Financial Risk, Business Development, Product Strategy, and Digital Solutions.

Rolando Suárez
Senior Operations Consultant
+20 years of expertise in Banking, Business Strategy, PMO, VMO, Project and Process Management & Digital Transformation

Eliana Muñoz
Senior Marketing Consultant
Visual designer with a Master’s in UX Design and over 7 years of marketing experience.