About

A boutique transformation studio built for the AI era.

Sinecta was created for organizations that need transformation to become practical. We believe the next generation of organizations will not be built only through better technology or better culture, but through the intelligent integration of both. Sinecta combines strategy, systems thinking, AI enablement, leadership development, and human-centered culture work.

[ Founders ]

Two disciplines. One integrated practice.

AI, Strategy & Operating Systems

Santiago Rueda

Santiago is a strategy, finance, innovation, and AI consultant with experience across fintech, proptech, private equity, digital transformation, and business operations. He has worked as a C-level executive, advisor, author, and Head of Innovation and AI, helping organizations design systems for growth, performance, and decision-making.

Areas of focus

— AI strategy and adoption
— Business operating systems
— KPI and dashboard design
— Fintech and proptech strategy
— Private equity value creation
— Digital transformation
— Growth and positioning
— U.S.–LATAM expansion

Culture, Leadership & Human Performance

Elisa Juárez

Elisa is a speaker, consultant, and advisor focused on workplace culture, leadership, well-being, belonging, and performance. Her work helps organizations address burnout, strengthen trust, and build cultures where people can perform without losing their humanity.

Areas of focus

— Leadership development
— Workplace culture
— Burnout prevention
— Belonging and inclusion
— Purpose-driven leadership
— Executive workshops
— Coaching and facilitation
— Human-centered performance

"Together, Santiago and Elisa help organizations bridge the gap between systems and people. Sinecta exists because transformation requires both: the architecture of execution and the culture that makes it real."

[ Selected experience ]

Areas of practice, not client claims.

Because we work with executive teams under confidentiality, we describe our experience by domain rather than by named clients. Our engagements have spanned the following areas across South Florida, Mexico, and Colombia.

AI readiness and adoption programs

Fintech and proptech strategy engagements

Private equity portfolio value creation

Executive dashboards and KPI systems

Leadership offsites and culture workshops

Burnout prevention and well-being programs

Growth strategy and go-to-market design

U.S.–LATAM expansion advisory

Nonprofit and education leadership work

[ Next step ]

Work with a studio built for the intersection.

If you are navigating growth, transformation, or cross-border complexity, we would like to hear about it.

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